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GOLDWELL’S NEW STYLING LINE… THE HIGHLY INDIVIDUAL APPROACH

Goldwell’s new styling line has been specifically designed to finish and enhance an individual’s finished style as created ‘in salon’ – and recreate the look well beyond the salon visit.

The breadth of the range allows for easy product selection for individual styling needs. Five segments - WILD, VOLUME, NATURAL, STRAIGHT and CURL can be used to achieve outstanding, creative styling effects for all hair types and conditions. All Goldwell Styling products use the new FlexShine™ technology, a unique combination of patented elastomer, bamboo protein and polymers. This state of the art formulation guarantees superior styling quality with ultimate shine, flexible hold and hair that is beautiful to touch.

22 PRODUCTS IN FIVE NEW STYLING SEGMENTS:

ILD

for extreme styling

UNLIMITOR: Spray wax paste for spontaneous wild styles. Easily forms dramatic and changeable looks, without tackiness. 150 ml.

CRAFTSMAN: Ultimate hair wax for powerful styling. Stabilises, forms and separates for high impact looks. 75 ml.

COMPOSER: Powerful, strong gel for cool styling. Gives every styling hold and allows hair to be moulded in any direction. 100 ml.

MODELER: Strong modelling spray to give wet looks with good hold. Creates ‘pert’ styles that stay. 150 ml.

SPRAYER: Powerful lacquer for shaping and fixing wild styles. Gives maximum hold instantly. 500 ml.

SUPEREGO: Dynamic modelling gum for changeable looks. Bundles hair with spontaneous style. Shapes and structures hair while allowing easy re-styling. 75 ml.

HARDLINER: A new generation styling ‘honey’ for acrylic looks. Creates indestructible styles, which need to be washed out. 150 ml.

MELLOGOO: Power paste for modelling and providing added texture. Can be used for unstructured ‘bed head’ looks. 100 ml.

OLUME

for lasting volume and fullness

DOUBLE BOOST: Root spray for ultimate volume. Makes hair noticeably thicker and stronger. Even gives fantastic volume to fine hair. 200 ml.

POWER WHIP: Easy to apply mousse for strong, elastic hold with true pliability. Gives lasting volume. 300ml.

LAGOOM JAM: Fast drying volume gel for unlimited volume and lift from the roots. 150 ml.

BIG FINISH: Non-tacky spray for powerful volume. Gives the ultimate boost, together with additional volume and stability. 500 ml.

ATURAL

for natural, flowing and flexible looks

NICE BALANCE: Gentle milk to support more natural styling. Lets every single hair fall perfectly in shape. Gives gentle control with a naturally sleek feel while maintaining an anti-static effect. 150 ml.

HOT DARLING: Practical styling spray for light control. Increases elasticity and bounce. Thermal protection properties make it great for blow drying or flat ironing. 150 ml.

LIGHT KISS: Gentle, flexible spray for softer flowing styles. Offers invisible control with a natural feeling result. 500 ml.

SPUN SHINE: Gel cream with ultra light ‘threads’ for a glossy, vital shine. Creates carefree natural styles and is ideal for fine hair. 75 ml.

TRAIGHT

for straightening curls and taming unmanageable hair

FLAT MARVEL: Straightening balm for uncurling and taming. Makes hair soft and smooth until the next wash, and offers heat protection and moisture-resistant properties. 100 ml.

DIAMOND GLOSS: Ultra-fine spray for brilliant shine. Soothes stressed or agitated hair. 150 ml.

STAR POLISH: Soft wax for gentle control and brilliant shine. Tames unmanageable hair and controls dry ends. 50 ml.

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for controlling and emphasising curls and waves of all intensities

DYNAMIC LOOP: Spray emulsion for shiny, flexible curls. Refines and moisturises unmanageable curls and waves. 150 ml.

CRYSTAL TURN: Transparent wax for accentuating and refining. Creates a flexible wet look. 100 ml.

MOVE CONTROL: Cream paste for true curl intensity. Creates long-lasting, sleek bundles and expressive 3D effects with anti-frizz action. 75 ml.