Iso Launch

ISO National Launch

With over 200 guests the national launch of the new ISO range was a vibrant and action-packed evening that people in the industry will be sorry that they missed. With International Platform Artist, Francie Sorem flying all the way from the US, clothing by Natalie Denning and Forza, models from Katz Management, Cuba to Brazil dancers and band and Raw Metal to close the show the night was as colourful as the new ISO range. Salon Support staff proved that with every launch brings a new evening that guests will remember long after the night is over...

So what is ISO?

INNOVATIVE STYLING OPTIONS

Whether hair is curly, straight, thick or fine, your options are endless with ISO Hair Care.

Always an innovator in hair care, Innovative Styling Options (ISO) has built a legacy on creating texture with advanced technology and highly customised products. Now, ISO has seized the opportunity to roll out a more comprehensive line of professional prescriptive-based care and styling products that cater to individual hair types and textures.

Divided into six, major colour-coded groupings, these categories not only support texture services but go one step further by providing solutions for clients’ individual needs:

Daily products, featuring shampoos, conditioners and styling products, provide balancing maintenance for normal to oily hair types. Hydra products quench and revive dry, chemically treated hair. Color Preserve products are formulated with ISO’s Solar-Seal 3, a unique, sun-activated polymer that protects hair colour when it’s exposed to the sun and increases its longevity. Bouncy products, containing ISO’s exclusive “Bounce Back” technology, encourage curls in textured or naturally curly hair, defrizz and create body. Tamer products feature guar gum to condition, smooth and control frizziness, while ISO’s exclusive ISOamine ingredient gently softens the hair’s bonds, making comb-out a cinch and straightening a long-lasting reality.

In addition, two in-salon treatments include Pure Cleanse, a deep cleanser that can be used as a pre-treatment for chemical services and for periodic cleansing, as well as Intense Treat, an intensive moisturiser for deep hydration of hair and scalp.

At the core of every ISO Hair Care product is ISO’s signature Tri-active Technology. Vitamins, proteins and moisturisers are positively charged to penetrate deep into the cortex and remain active longer in the hair—which is negatively charged by nature. The result is a powerful attraction between the positively charged vitamins and the negatively charged damaged hair, creating healthy, shiny beautiful hair.

ISO has built a heritage on finding innovative solutions for every hair type. ISO… Explore Your Options.